Why Promotional Video Helps Your SEO Efforts

Why Promotional Video Helps Your SEO Efforts

When you’ve conducted Google searches recently, have you noticed that there are videos on the first search results pages? This is primarily due to the increasing use of promotional videos for marketing a company’s products or services. As a marketing tool, online...
Landing Pages, What Are They

Landing Pages, What Are They

Whether you know what a landing page is or not, your site has them! Put very simply, a landing page is the first page that a user sees when arriving at your site. If your landing pages are not organised in a cohesive way, then search engines have the greatest...
It’s important to enjoy the now

It’s important to enjoy the now

I’m fortunate enough to have grown up by the sea. I’ve lived away from the sea, both nationally and internationally, but I’m delighted I’m now settled and again living by the sea. Now the reason I speak of this is simple. At this time of year...
Analytics Gives You Data, Do You Use It?

Analytics Gives You Data, Do You Use It?

These days, virtually every webmaster out there has access to complex analytics. Even if you don’t use an advanced, third-party analytics solution, several search engines can provide great analytics tools you can access for free. In fact, many analytics suites have...

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