1. Facebook Is Not A Never-Ending Network
Remember MySpace? Remember Xanga and LiveJournal and every other social media network that paved the way for Facebook and rose in heavy popularity, before dying out? Think on how many people actually visit those pages now. Not many.
There’s no guarantee that Facebook will meet the same demise, but there’s no guarantee that it won’t either. In fact, there’s more evidence that supports the fact that it will than there is evidence that says it won’t. Facebook could just be a stepping stool for Google+ to rise in popularity, or we could all very well just be waiting for a new, as-yet-created network to come into existence.
You’re spending a lot of time on your content. And by choosing to publish this content to Facebook as opposed to your own website, you’re opting in favour of quick blips of short-term success, as opposed to the long-term success you can find with your website.
2. You Don’t Control Facebook
Facebook may allow you a lot of liberties, give you a lot of freedoms and abilities, however, you’re not in control of the changes the social platform institutes. Always take that into consideration. Every aspect of Facebook that you’ve been noting as a “help” to you can also be changed or done away with at any time.
With your own website, no changes or modifications to information resources are made by anyone but you. There’s power and stability in that.
3. The Non-Facebook Users
While you may be seeing quite a bit of action on the Facebook front, you should always consider that there is a percentage of people who are using the Internet, but are not using Facebook. Many users who do have Facebook profiles have large problems with it, which they’ve voiced.
4. Only What Facebook Tells You
As a business or fan page on Facebook, you know and understand the ways that Facebook is helping you understand who is looking at your content, at what times and how regularly. Those are all beneficial, however, there are ways to institute this same practice on your blog, in addition to a host of other metrics that Facebook isn’t computing. Why isn’t Facebook providing you with these extra metrics? Who can know. But the fact remains that you are only being given information metrics that Facebook passes to you, and as users, we’ve grown complacent in this.
5. Facebook’s Dropping The Ball
When it comes to portions of Facebook and its mobile capabilities, even Zuckerberg himself says “large chunks” of Facebook aren’t going to continue functioning well on your mobile phones.
When you consider the number of people who access content via their mobile phones, you have to wonder how much reach you’re going to be missing out on.
6. Your Website Is #1
A blog or website is the most effective way to get information to your audience, including your content and updates. Your website or blog serve as the central hub for your updates and activity. It’s the place your audience will go to seek out more information about you after having read your content, leave you feedback, request your services, and more.
When people have a specific goal for their Google searches, they’re less inclined to visit a Facebook page, because the information there is not streamlined enough. When a specific search is made, readers want specific answers made.
Focusing your attentions on your website is a long-term success plan that you can’t afford not to take advantage of.