Email Segmentation

On a recent email newsletter I sent I got 148.3% opens, and 95.8% clicks, that’s some kind of a record. secret: segmenting. Want to discuss it?

What is the point of your website?

Go ahead and use html when you make a comment, put the link to your site in, using your favoured keywords, and then state in one sentence only, the point of your website. If you have more than one website use additional comment entries. My website does not use the no...

Facebook Pages: Social Media Mafia

Things move rapidly in the big ole Internet and over this bank holiday weekend I checked out Facebook “pages” again and launched the Social Media Mafia “fan” page. But we have the FB Group, don’t we? Yes, there is a Facebook group which...
MediaCampLondon #2

MediaCampLondon #2

MediaCampLondon #2 or the cute tag of #MCL2 is taking place December 13 at the client venue of SAE London. And “hats-off” to them too, opening their doors to a bunch of geeks such as these is incredibly generous. How come? Well the thing is the event is...

Reach An Audience With Email

I have a long history of publishing e-newsletters and an even greater belief in the reach-ability of them. When I consider some of my larger e-mail lists and the associated click-through statistics it becomes crystal clear that they work, period. The thing is about...

MediaCampBucks08

So we have just under two-weeks left until MediaCampBucks08, I’m getting excited about it all now. A quick mail then to mention a few things: This is the second camp we’ve run at this venue and many of you will know the routine, same building, same kind of...

Facebook Fear Clouds Our Judgement

Today the BBC reports Identity ‘at risk’ on Facebook yeah and that’s news? I hang out on Twitter a lot and it always amazes me how there is such a band wagon “fashion” approach to some of this technology, you know a real sheep follow...

How To Communicate

This is Brett Hurt Founder and CEO of Bazaarvoice whom I met today at Internet World. Now the interesting thing I thought about Brett is that he knows how to make friends, engage with people, seemed to be open minded, and generally enjoys interaction with new people,...

Trattoria Dopo Teatro

Tomorrow evening is the Social Media Mafia “sit down” dinner in NYC. The event is taking place at the Trattoria Dopo Teatro at 7:30pm, tomorrow (April 24) 125 West 44th Street Looking forward to seeing you for big eats and some drinks, and plenty of...

Facebook Chat

Facebook chat will aid in the reduction of publishing on the platform: Discuss So Facebook rolls out a chat application this morning, I log in to find a list of “online friends” ready as potential victims for me to pounce on for synchronous chat! I...

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