I stumbled across another fantastic infographic that highlights how to improve engagement with G+, in fact by a whopping 281%.

Here it is with my summary text extraction below.

 

Who uses Google+?

  • 500 Million Registered Users
  • 63% are males
  • 37% are females
  • 48% of Fortune Global 100 Companies use Google+
  • 40% of Marketers use Google+

Information about Google+ users

  • 1.5 Billion photos uploaded to Google+ every week
  • 28% of Google+ users make at least $60,000 per year
  • The United States and India are the top 2 countries who use Google+ (USA 31.5% and India 13.7%)
  • 300 Million monthly active “In-Stream” users
  • 42% of Users are single
  • 45% of Users are between the age of 18-24

Google+ features that will help your business

  • Pages – Lets you share thoughts, links, photos, and promotions
  • Posts – Allows you to interact with your customers and share relevant content
  • Hangouts – Allows you to video chat with customers and colleagues. Get face-to-face feedback.
  • Circles – Lets you direct specific content to different types of customers.

What type of content do Google+ users prefer?

  • Videos – Videos receive 28.6% more +1s
  • Animated GIFs – Animated GIFs receive 39% more +1s
  • Images – Images receive 9.4 more +1s
  • Quotes – Quotes receive 16% more +1s
  • Questions – Questions receive 188% more comments

Best time to share on Google+

  • Friday between 11am and 2pm
  • Friday between 7pm and 10pm

What you must do to increase engagement

  1. Build a relevant network of people
  2. Participate in communities
  3. Blog posts with keywords, links and images
  4. Always engage by commenting, +1ing, and sharing others posts
  5. Hangout!

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