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So, today I’ve been funnel hacking some webinar scripts.. which I must say I do love…

Don’t know what funnel hacking is?…

It’s buying a product online that is in a niche that you are interested in also selling into and working out their sales funnel… de-engineering it….

It’s a fine activity to do and then of course emulate, and if possible improve…

Only yesterday I was talking to a local client of mine, Danny..

Danny has a small business and wants to load up his pipeline of work through the winter, so I’ve spoken to him about building out a product specific landing page….

Once his awesome landing page about THAT ONE SINGLE product is made (it doesn’t take long) I advised him to get some Google ads pointing to his landing page….

Not sure if you are trying this yourself? It works like a charm…

I’ve used the activity for years, actually more than a decade…probably nearer to two decades!!

Damn that makes me sound old…

Anyway, it goes like this…

Google user enters a specific search term… Danny’s add is displayed.. user clicks on the add.. lands on Danny’s specific ONE SINGLE PRODUCT landing page, and because it’s such a cool offer the user calls Danny… or signs up… or whatever the call to action it…

It’s that simple…

Anyway it’s on my mind a lot right now as I am building out sales funnels for some of my own new products that I’m building towards launch….

As you are a valued subscriber you’re gonna get that news first, and of course I’ll tell you exactly how I am doing it along the way.

That’s it for now, I gotta go and collect my eldest daughter from Gym.

Speak soon.

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