Analytics Gives You Data, Do You Use It?

Analytics Gives You Data, Do You Use It?

These days, virtually every webmaster out there has access to complex analytics. Even if you don’t use an advanced, third-party analytics solution, several search engines can provide great analytics tools you can access for free. In fact, many analytics suites have...
Internet User Trends In The UK

Internet User Trends In The UK

By the end of June, 2012 it was estimated that there were 52.7 million individuals using the internet in the UK, representing just over 84% of the total population. Roughly 33 million individuals were accessing the Internet on a daily basis, or more than double the...
Where should I spend advertising money?

Where should I spend advertising money?

Capturing data for any form of marketing is pretty much a “no-brainer”. If you do not know where your customers are seeing your business first, and therefore beginning to engage with your business, you have no idea if your ad spend is worthwhile or not....
FACEBOOK: Federal Human Data Mining Program

FACEBOOK: Federal Human Data Mining Program

So today I had a business lunch in the centre of London with a friend of mine, Mike. We are both what you might call “eager beavers” when it comes to using new technology and might even go so far as to call ourselves new-media operators and thinkers. Certainly today...

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