Heard It On The Grapevine

A couple of years ago I had a call from a charming lady who was the editor of a variety of magazines… She’s was called Louise and she was chief editor of about five different magazines all in very different niche markets… They included Pets Gazette,...
5 Ogilvy Classic Headlines

5 Ogilvy Classic Headlines

David Ogilvy perfected some of the most eye-catching and viscerally captivating print ads over the years. Much of his approach was quite simple, but it keyed in to target audiences to ensure that products were connecting with the proper consumers. One of his great...

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